Australia & New Zealand

New Markets

Entering a new market or market segment can be complex and daunting. Enter specialise in helping you to line up your ducks in a neat row before making the jump, ensuring that your market entry is a success.

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Shaping the future of energy

Energy innovation

We work with established energy players and new market entrants - sometimes even connecting the two - to help deliver more innovative solutions, to help accelerate the clean energy and eMobility transition.

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Getting it done

Execution

At Enter we focus on outcomes, and getting things done - on time and on budget. With the energy and eMobility transition in need of acceleration, it's never been more important to execute rather than just plan, strategise, and ponder.

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Partner & Advisor

Johan Karlsson
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Johan brings over 15 years of experience in energy ‘down under’ working for energy retailers, strategy advisory firms, and energy solutions providers. Over the years, he has worked with innovative companies from all over the world. Johan founded and led another advisory firm for 3 years before starting Enter in 2023.Originally from Sweden, Johan is now based in Melbourne, Victoria.

Partner & Advisor

David Le Breton
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David Le Breton brings significant experience across the new mobility sector, most recently as the Head of New Mobility at Transdev Australasia (with responsibility for Demand Responsive Transport, Autonomous Vehicles, EaaS & MaaS mobility).David has held numerous general management and board roles and founded the pioneering solar charging company Advansolar Mobility in France in 2010.

Partner & Advisor

Malin Olsson Volder
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Malin brings an incredible wealth of experience across EV charging over the past 9 years, having worked for industry leaders like Pod Point in the UK, for Dutch EVBox based out of Norway, and more recently for Everty here in Australia.Malin was born and raised in Norway, and aims to spend part of the year in Norway - which is excellent for our European clients, allowing us to collaborate even closer together.

Localisation

Product Development

Launching a new product in a new place means taking into account local requirements and meeting or exceeding customer expectations. We work with your engineering and manufacturing teams to ensure your product is future-proof for long-term success.

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G'day

Australia

Australia is a leader in many areas of the energy transition, with the highest penetration of rooftop solar anywhere in the world being a leading indicator. The electricity grid still needs to achieve significant and rapid decarbonisation, so there is plenty of room for innovative technology companies to help speed things up.The eMobility transition has gone from strength-to-strength in recent year - showing consistent and exciting growth rates.

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Kia ora

New Zealand

Aotearoa / New Zealand is a fairly small market by international standards, however there is still plenty of opportunity and at the forefront of innovation. A supportive federal government framework has seen New Zealand become one of the world leaders for eMobility outside of Europe. Residential rooftop solar is also increasing at an encouraging level.We recently announced a strategic partnership with decarb advisory to bring even more NZ experience to our clients.

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Plan before you play

Go-To-Market Strategy

Launching a new product or expanding an existing product into a new market requires a solid step-by-step plan.We help you figure out what unique problems you are solving for, in order to develop a truly unique value proposition to customers - while achieving a sustainable competitive advantage.

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Future oriented

Strategic partner

Enter can help you in the beginning of your journey, however our aim is to become a true partner that can support and lift you well into the future. An enabler of growth.Better, together.

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What it all comes down to

Less risk,
More returns

At the end of the day, launching a new product or entering a new market can be daunting. Enter is there to lower the risk and ultimately make you a far more profitable business in the long-term.

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Flexibility

Ways we work

Embedded expert: Have someone from the enter team join to advise and consult, improving your existing team.Retainer access: Subscribe to a fixed retainer and draw on resources and insights as needed. enter will help you stay on top of industry and market insights and provide advice to your executive team.Project-based: A defined deliverable with a timeline and sought outcomes. enter takes on projects within energy storage and eMobility, including strategy work, market intelligence, launch and expansion planning, as well as compliance.Joint Venture: When appropriate, enter is set up for having skin in the game, and could work for equity and/or as a JV partner if the right opportunity presents itself.

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